Herspective Marketing — Digital Marketer / Copywriter September 2016–Present
• Coordinated the creation of marketing collateral and content across multiple platforms, including social media, websites, newsletters, and emails, reaching an audience of over 10K and generating a 20% increase in lead conversions.
• Developed creative copy for various marketing materials such as web content, email campaigns, product descriptions, and sales materials, leading to a 10% boost in click-through rates and a 25% increase in overall sales revenue.
• Conducted comprehensive keyword and competitor research, resulting in a 30% increase in website traffic and a 15% improvement in organic search rankings.
PBFC — Digital Marketer / Content Creator January 2019 - January 2021
• Developed and executed comprehensive digital marketing strategies, resulting in a 50% increase in website traffic and a 30% growth in social media followers across TikTok, Instagram, and YouTube.
• Implemented effective SEO techniques to optimize website content, leading to a 20% increase in organic search rankings and a 15% boost in conversion rates for email campaigns and landing pages.
• Produced engaging visual content for social media platforms, including custom graphics and videos, resulting in a 40% increase in user engagement and a 25% rise in client satisfaction.
Alain Pinel & Vanguard Properties — Marketing Consultant / Digital Marketer March 2003 - Sept 2019
• Developed and executed innovative marketing campaigns that generated a 25% increase in leads and generated $35 million in additional revenue
• Conducted detailed financial analysis, including profit and loss analysis and return on investment calculations, for all income property purchases, ensuring optimal financial outcomes for clients.
Skills
Copywriting | Content Creation | Social Media Management| Canva Marketing Collateral | E-Commerce Online Marketing | Digital Marketing | Web Design, Blogging | Email Campaigns | SEO | Google Analytics | Social Media Advertising | Content Marketing | Conversion Rate Optimization (CRO) | A/B Testing | Content Management Systems (CMS) | Video Marketing
Education
University of California, Berkeley, B.A., Berkeley, CA
Willamette University College of Law, Legal Studies, Salem, OR
Cornell University, Women's Entrepreneurship Certification, Ithaca, NY
ClickFunnels, Certified Partner, Boise, ID